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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Then there were also certain social channels that worked for awhile but didn’t stick. For awhile, that channel was a share option on all our blog posts, and we tried paying for stumbles for some campaigns. Some startups are in stealth mode and maybe branding and beautiful design is important. Where do you start?

Marketing 120
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Accidental VC: When Should Startups Announce Seed Funding?

View from Seed

It’s a common question that every VC fields from founders — and founders field from other founders, and marketers field from founders, and PR people field from founders. In light of that partnership, founders should be proactive about asking them to delay — if that’s your desire.

Startup 120
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Israeli Startups and Marketing – 5 Questions with an Experienced CMO

VC Cafe

Although this has been known for years for B2C companies, it is interesting to see B2B companies realizing the importance of marketing early on, as well. . A marketer will help the founders to create the larger vision and story for the company, craft the desired brand essence and values, and explore various go-to-market approaches.

B2C 145
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Taking on Tech Titans

Reid Hoffman

But the key is to ensure your product has a strong differentiator, which is exactly how Ramaswamy and his Neeva co-founders positioned the search engine company when it launched last year. So as a founder, how should you respond to this competitive effect? And Sridhar, why don’t you start off with this one?

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Taking on Tech Titans

Reid Hoffman

But the key is to ensure your product has a strong differentiator, which is exactly how Ramaswamy and his Neeva co-founders positioned the search engine company when it launched last year. So as a founder, how should you respond to this competitive effect? And Sridhar, why don’t you start off with this one?

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HOW TO: Sign Up Users Even Before You Launch Your Startup

mashable.com

In April, “stealth” social media startup Kohort announced its upcoming launch. Within a few days, the site received thousands of user signups, according to its founder Mark Davis. It may not matter to you what Kohort is or isn’t, nor whether stealth is good or bad. To this day, the purpose of the site is still secret.

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Essential Startup Funding Tips from 8 Seasoned Investors

mashable.com

For the first-time entrepreneur or founder looking for seed stage funding, this circle can be especially difficult to penetrate. Brad Feld: Feld is co-founder and managing director of Foundry Group, a Boulder, Colorado venture capital firm that focuses on early stage investments ranging from $250,000 to $500,000.