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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. Individuals don’t make B2B buying decisions; groups do. If your company isn’t properly aligned, work on opening channels of communication and data sharing.

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6 PPC Tactics for Account-Based Marketing Campaigns

ConversionXL

You can’t focus on paid channels alone, however. The key is to customize content for specific targets and channels (e.g. You can repackage variants of the same information for multiple channels (blog, whitepaper, video, etc.). Ultimately, the array of offers and offer timing require the support of multiple channels.

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Special: The 56 Israeli Companies Exhibiting in Mobile World Congress 2011

VC Cafe

Allot is a leading provider of intelligent IP service optimization and revenuegeneration solutions based on Deep Packet Inspection (DPI) technology, Allot Service Gateway solutions for mobile broadband are compliant with 3G.4G/LTE Our solutions provide peace of mind, improve quality of life and save costs to users and service providers.

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Startup Resources

www.vccafe.com

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. IP Location Tools. Lodestone Innovation Partners (IP) Ltd are spin-out specialists.