YouTube Marketing And Analytics: A Primer For Magnificent Success
Occam's Razor
FEBRUARY 3, 2014
The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Everyone wins.
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