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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

ABM doesn’t stop at lead generation or new opportunities. Individuals don’t make B2B buying decisions; groups do. Cloud-based data warehouse Snowflake had an ambitious goal to triple its revenue. Tools for IP-targeted ads: MRP ; Terminus. A look at ABM in action: How Snowflake achieved 300% growth in 15 months.

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9 Account-based Marketing Case Studies

ConversionXL

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. For cloud-based data warehouse Snowflake , that was ABM. Increased traffic from target accounts by 500%; Decreased time to close by 45%; 6X ROI; 10–15% more MQLs; 60% of all leads generated net new. Not every lead is high value.

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