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Top Social Media Measurement and Tracking Tools

www.foliomag.com

B2B: Business Media. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. PaidContent.org Founder Launches Travel Media and Data Company. FOLIO: Alert News Updates.

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7 A/B Testing Resources for Startups and Solo Developers

mashable.com

It’s a pure-and-simple way of making design decisions that rely on real data rather than divergent and emotional opinions from co-founders and designers; after all, you can’t argue with facts. If the red button gets more clicks, the page gets a red button. Facebook Wins Another Patent for Its. OpenTable Seated 15.4

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

If failure is defined as failing to see the projected return on investment—say, a specific revenue growth rate or date to break even on cash flow—then more than 95% of start-ups fail, based on Mr. Ghoshs research. Consider Daniel Dreymann, a founder of Goodmail Systems Inc., Business Services (B2B). New Hampshire.

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Customers Love Free Stuff … But That’s Not Your Problem

abovethecrowd.com

Believe it or not, the state of New Jersey has been experimenting with a free beer giveaway to encourage Covid vaccinations. This “gain” ($34B last year alone) is a result of a direct wealth-transfer to these individuals FROM the previous owners of the company — founders, executives, employees, and venture investors.

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