VC Cafe

AUGUST 3, 2023

While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. The post The State of Consumer Tech in Israel in 2023 appeared first on VC Cafe.

B2C 148

B2C Generative AI Artificial Inteligence 148

VC Cafe

MARCH 22, 2021

The common case in israel is founding teams flying solo without a marketer until it’s imminently necessary. Although this has been known for years for B2C companies, it is interesting to see B2B companies realizing the importance of marketing early on, as well. . There’s a rise in community led startups.

B2C 145

B2C Marketing Stealth 145

Cracking the Code

MARCH 28, 2022

The first time I met Matan, Melio's co-founder and CEO, he told me that his mission was simple: he wanted to “help small business stay in business” by making B2B payments fast, simple and flexible. And then you realised that there was a gap for B2B. Tell me a bit more about the things you did to understand how small businesses work.

B2B 62

B2B Cofounder Small Business 62