A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer
ConversionXL
JUNE 2, 2022
Individuals don’t make B2B buying decisions; groups do. ABM teams then began curating content and tagging it by use case, industry, and persona. Who is following you on social media? Behavioral: Dig into your analytics to find who’s engaging with your website and social media accounts. Gates and weights.
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