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Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. This includes anyone who fits your ideal customer profile (ICP). via Content Marketing Institute ].

Demand 91
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Seven Compelling Reasons Why You Should Redesign Your Website

crowdSPRING Blog

We’ve gathered together seven key reasons why you should consider redesigning your website. Your website is designed for you, not your customers. Redesigning just a section of your site, or reevaluating how your customers get from point A to point B (also known as a “user flow”) might be all you need.

Mobile 48
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LinkedIn Explores What It Takes To Be an Entrepreneur [INFOGRAPHIC]

mashable.com

Partners W3 EDGE Concentric Sky Rackspace Intridea Dynect DNS Webtrends Global Syndication Partners ABCNews CNN Metro USAToday Yahoo ©2005-2011 Mashable, Inc. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco. Reproduction without explicit permission is prohibited. All Rights Reserved.

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Why Your Startup's Name Matters

mashable.com

Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Our startup creates custom vertical search and decision making engines for people or businesses with structured data. Programming and Web Development Lists.

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HOW TO: Sign Up Users Even Before You Launch Your Startup

mashable.com

LaunchRock gives startups a turnkey solution for a custom coming soon page that allows users to sign up for updates and share the fact that they did so. But Socially sharing through the multitude of networks is another way of getting to the customers to sign up for your launch. Create Viral Content Infographics startup Visual.ly