Duct Tape Marketing

AUGUST 11, 2014

10 Ways to Supercharge Your B2B Lead Generation Efforts written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. B2B lead generation seems to be a mystery to many marketers. Just do a search on the topic and youll find little thats helpful. In my opinion, there are two reasons for this.

Lead Generation 75

Lead Generation B2B Syndicate Syndication 75

Rob Go

SEPTEMBER 4, 2018

We are also seeing more investors try to be a part of syndicated A rounds for companies that are raising $5M or more and are really not what most would consider “seed” stage. As the venture capital industry has evolved, more and more seed investors are passing on traditionally “seed stage” startups because there isn’t enough traction.

North America 36

North America Seed Stage Early Stage Lead Investor 36

crowdSPRING Blog

AUGUST 6, 2018

Your website is designed for you, not your customers. Redesigning just a section of your site, or reevaluating how your customers get from point A to point B (also known as a “user flow”) might be all you need. The results: The number of customers purchasing went up by 45%. You aren’t getting the results you want.

Mobile 48

Mobile Design Technical Review RSS 48

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Marketers raise brand awareness to capture leads that are handed to sales teams to convert into customers. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals.

Demand 95

Demand Management B2B Campaign 95

David Teten

SEPTEMBER 23, 2017

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. A number of analysts have particular focus on serving the customers of technology companies, e.g., Gartner and 451 Research. 1) Market fund.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. In this post, we’ll uncover the dark funnel and show you how to win customers on the channels companies often overlook. . When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. Events (e.g.,

B2B 103

B2B Social Media Channel Audience 103

View from Seed

JULY 9, 2015

This particular company, as a B2B SaaS business, would definitely benefit from driving traffic to convert into subscribers or leads on their email list. This could help that serendipitous partner find you or that prospect (either customer or talent) better understand what you’re doing and proceed with confidence.

Startup 120

Startup PR Cofounder Stealth 120

ConversionXL

JUNE 16, 2022

You should be dedicating resources to encouraging each new and existing customer to increase their spending. Recommending additional products or services can help customers solve problems while upping their investment. This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier.

B2B 129

B2B Email Sales Acquisition 129

Agile VC

MAY 16, 2012

Back in 2010 we were observing more and more new B2B startups emulating the product and customer acquisition strategies of existing consumer web companies which my partners & I have long been familiar with. A good example of that is our theme around the consumerization of business software. What’s Your Favorite Future?

Seed Stage 124

Seed Stage Silicon Valley B2B Syndicate 124

View from Seed

JANUARY 28, 2016

Third, we look for founders that are customer obsessed, and are inclined to do the careful work of customer development that makes the pre-seed really productive. The second was a B2B SaaS company with a particular product thesis that needed to be tested prior to their building out a larger team or a commercial-grade product.

Cofounder 120

Cofounder Finance Founder Syndicate 120

ConversionXL

MARCH 20, 2019

While it doesn’t publish prices publicly, an interview with the Demandbase CEO in 2017 claimed that the average revenue per customer per month was $20,000. The high price tag self-selects Demandbase customers. It’s not just a giant CRM that matches customers with a subset of relevant accounts. Image source ). Image source ).

Software Review 117

Software Review Software Marketing IP 117

This is going to be BIG.

JUNE 13, 2012

He proceded to tell me a story about how, in his SeamlessWeb days, he spent a day at a customer just watching their day--how they got hounded by the yellow pages guy, the napkin guy, the vending machine salespeople, sold to minute after minute while they ran around just trying to keep their business afloat. Powering Foursquare's menu data?

Syndicate 131

Syndicate Syndication Viral B2B 131

Duct Tape Marketing

NOVEMBER 1, 2017

And actually that statement of the purpose of a business — to create, keep a customer — is probably the genesis of Duct Tape Marketing, believe it or not. When he was talking about the purpose of a business, creating a customer, that idea has become so morphed these days into persuasion, right?

Cost 37

Cost Marketing Audience Media 37

Agile VC

MARCH 8, 2012

The secondary wave of VC-backed IPOs has also come to fruition… both consumer facing (Yelp, Demand Media, Pandora, Carbonite, HomeAway, Angie’s List, et al) and B2B (Jive Software, Brightcove, Imperva, Responsys, etc). The pipeline of companies in registration has continued to grow. What’s Your Favorite Future?

IPO 100

IPO Silicon Valley Revenue Seed Stage 100

ConversionXL

MAY 27, 2022

They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. This includes anyone who fits your ideal customer profile (ICP). via Content Marketing Institute ].

Demand 91

Demand Lead Generation PPC Leadership 91

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. This provides us more time to develop meaningful relationships with prospects and customers. I previously posted a detailed presentation with sales technology tools useful for B2B sales. 3) Raise capital. 6) Due diligence.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Rob Go

JANUARY 28, 2016

Third, we look for founders that are customer obsessed, and are inclined to do the careful work of customer development that makes the pre-seed really productive. The second was a B2B SaaS company with a particular product thesis that needed to be tested prior to their building out a larger team or a commercial-grade product.

Cofounder 28

Cofounder Finance Founder Syndicate 28

Occam's Razor

FEBRUARY 3, 2014

Take your existing customer testimonials and put them on your brand channel. The unique thing about these efforts is not only that they will be for YouTube primarily (though you can syndicate them all over the place), the differentiator will be that you'll create them with your specific YouTube audience in mind.

Analytics 149

Analytics Marketing Audience Channel 149

mashable.com

SEPTEMBER 1, 2011

Partners W3 EDGE Concentric Sky Rackspace Intridea Dynect DNS Webtrends Global Syndication Partners ABCNews CNN Metro USAToday Yahoo ©2005-2011 Mashable, Inc. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco. Reproduction without explicit permission is prohibited. All Rights Reserved.

San Francisco 99

San Francisco New York City Social Media Entrepreneur 99

Agile VC

AUGUST 12, 2011

But unfortunately there’s no magic formula… not getting X million users if you’re a consumer facing startup, or Y customers if you’re B2B SaaS startup, or Z revenue, or whatever. Having little or no domain experience among the team means a steeper learning curve in disrupting an industry.

Seed Stage 113

Seed Stage Silicon Valley B2B Acquisition 113

Duct Tape Marketing

AUGUST 29, 2013

Digital marketing has enabled brands greater control in sharing information and entertainment with customers, making content marketing an increasingly common marketing vehicle for brands. As an aside, B2B companies, and in particular B2B technology companies, tend to be the most progressive in content marketing for demand generation.

Demand 65

Demand Tampa Marketing B2B 65

Agile VC

JUNE 12, 2012

Like anyone else, they are looking to own the customer data and offer smart loyalty programs. The retailers just hate it when cash kickbacks and air miles go into the customer’s payment card, along with a missed opportunity for customer loyalty (they also hate Shopkick et al. Is that it? Not really. Enough said.

Mobile 250

Mobile Disintermediation SMS Government 250

mashable.com

MAY 5, 2011

LaunchRock gives startups a turnkey solution for a custom coming soon page that allows users to sign up for updates and share the fact that they did so. But Socially sharing through the multitude of networks is another way of getting to the customers to sign up for your launch. Create Viral Content Infographics startup Visual.ly

Pakistan 94

Pakistan Social Media Startup Stealth 94

Brandanew

APRIL 22, 2016

Any Digital Marketer living in today’s age will tell you that Content Marketing is a must, for not only promoting your brand to new prospects, but also to maintain a relationship with your existing customers. LinkedIn Ads are the first place a B2B Content Marketer should go when trying to use paid distribution methods for content.

Advertising 100

Advertising Distribution Marketing New York City 100

Hearpreneur

MAY 18, 2022

In 2010, I co-founded Community Tax LLC, a tax company dedicated to helping customers nationwide with tax preparation, bookkeeping, and accounting services. Having worked in B2B sales for years, I had experienced first-hand the need for our solution and was extremely motivated to make it happen. Thanks to Jacob Dayan, Community Tax !

Technical Review 141

Technical Review Entrepreneur Software Review Jordan 141

SoCal CTO

AUGUST 3, 2010

So, I’ve had about 4 years on the “inside” of a fast-growing, venture-backed B2B SaaS startup. The process is called mass syndication, or a party round. 0160; If I need $250,000 to get to 100 customers, or $1 million to get to X, and I can raise both amounts from either Angels or VCs, where do we turn? Customer Care Today.

Software Review 217

Software Review Startup Venture Capital Technical Review 217

mashable.com

OCTOBER 5, 2012

Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Our startup creates custom vertical search and decision making engines for people or businesses with structured data. Global Syndication Partners. ABCNews CNN Metro Yahoo.

Naming 84

Naming Startup Social Media RSS 84