Building A Sales Development Function for Early Stage Startups with Sally Duby
Mucker Lab
OCTOBER 10, 2023
In navigating the transition from founder-led sales to a structured approach, the pivotal question arises: when to hire a Sales Development Representative (SDR) or an Account Executive (AE) ? If there are inbound leads, the situation is different; hiring an AE might be suitable if these leads align with the ideal customer profile.
78 
Let's personalize your content