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Transcript of Creating a Winning SEO Strategy

Duct Tape Marketing

I live in Kansas City, Missouri. In other words, if you’re trying to check on results and track results, sometimes it’s a little challenging if your IP address is in Kansas City, Missouri. John Jantsch: So if somebody was in your shoes or just even somebody like myself. Brian Dean: Yep. Brian Dean: Plenty.

SEO 59
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Why Paid Search Must Be Part of Your Mix

Duct Tape Marketing

And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. Have you ever wondered what time your go-to coffee shop closes, and typed their name in on Google search or Maps to scope their hours? Paid Search is Taking Up More Real Estate.

Search 71
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Transcript of How to Tap Into the Subscription Economy

Duct Tape Marketing

I know I’ve subscribed for my Kansas City daily paper for years, but I think you’re talking about something much larger than that. I came from the B2B software industry. With the referral engine, this is exactly what you’re talking about. Anne Janzer: Indeed, indeed. That’s true in the consumer.

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The Power of Connection To Create Memorable Pitches

Duct Tape Marketing

And so, you know, they've engineered a process that really works. Diana Kander (20:24): So our, our very simple initial premise is this book is for B2B companies that are selling and it can double their close rate. My favorite pitch in the, in the book is that of Sarah who used it to get a job. That's my real question.

Audio 70
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Transcript of Using Personalized Video to Build Relationships

Duct Tape Marketing

And then you want that positive growth loop or referral engine or whatever language you want to use there, with the online reviews, the positive word of mouth, repeat, purchasing, expanded purchasing, et cetera. And again, I don’t care whether this is B2B, B2C. Again, my name is Ethan Beute. Ethan Beute: Cool.

Video 39