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Why Paid Search Must Be Part of Your Mix

Duct Tape Marketing

And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. So you understand that having a presence on search engines, particularly Google, is important. Do you research on PPC firms. Paid Search is Taking Up More Real Estate.

Search 71
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SEO Is An Integral Marketing Channel

Duct Tape Marketing

But What About B2B? Many B2B companies ignore SEO and Google because they think their customers buy at trade shows or via other old-school channels. 71% of B2B researchers start their research with a generic search engine search. 42% of B2B researchers use a mobile device during the B2B purchasing process.

SEO 28