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What is Structured Data & Schema for Websites & SEO?

Duct Tape Marketing

For business owners and even for many marketing consultants, search engine optimization can seem like a headache – especially when it comes to any level of technical SEO. In other words, structured data gives search engines another dimension of context for web page content. What does Structured Data do? The Three Schema Formats.

SEO 28
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10 Reasons Why People Don’t Trust Your Website

Duct Tape Marketing

Phil Singleton is a self-described ‘SEO grunt’ obsessed with tweaking websites for search engine optimization and conversions, and creating WordPress SEO & PPC plugins. He owns & operates Kansas City Web Design and Kansas City SEO.

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Why Paid Search Must Be Part of Your Mix

Duct Tape Marketing

So you understand that having a presence on search engines, particularly Google, is important. I recently did a search for a local business: I Googled plumbers in my hometown of Kansas City. While it might be tempting for you to hand over full control to a PPC firm, that’s risky. Do you research on PPC firms.

Search 71
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SEO Is An Integral Marketing Channel

Duct Tape Marketing

71% of B2B researchers start their research with a generic search engine search. The more you view your website as your marketing hub and as a content publishing platform, the better it will rank on the search engines. He owns & operates Kansas City Web Design®, a Kansas City inbound marketing agency , and Kansas City SEO®.

SEO 28