B2B Lead Generation Metrics Syndication 
ConversionXL
MAY 27, 2022
The average B2B buyer has 27 brand interactions before deciding. This behavior has marketers pledging to up their demand generation budgets. Marketing teams capitalize on this fact with lead generation campaigns. More than half allocate most of their budget to securing leads. And they put a lot of stock in them.
David Teten
DECEMBER 3, 2019
Kyle Dunn, CEO, Meyler Capital , says, “Investors should focus on building a large audience within a CRM system (having the ability to categorize your different constituents); communicate consistently to that audience; and implement an automation platform that can leverage lead score to profile interest. Her answer? ‘I
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