SoCal CTO

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Marketing, Startups and Networking in Los Angeles – Cliff Allen

SoCal CTO

Are you leveraging social media at all? On a separate note, Cliff, should I add your blog.allen.com to the B2B Marketing Zone ? For meetings aimed at helping salespeople network, I like B2B Power Exchange ( www.b2bpowerexchange.com ). What's working and not working for you?

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Startup CTO Speaking

SoCal CTO

Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons. These are exciting and fun experiences for everyone involved.

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Product Manager Entrepreneur Mark Geller

SoCal CTO

It was also beneficial because I got some good experience with both B2B and B2C business models. What were those and how is that changing now given how things are changing in social media? I'm working quite a bit with startups who are leveraging social media, but I'm finding it hard to predict success and metrics.

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Early Stage Marketing and Branding – Farida Fotouhi

SoCal CTO

I hadn't talked to her in a while and then because of a presentation I did around Social Media for Service Professionals she and I reconnected. We streamline strategy development using a Reality-Based approach, then execute cross-media programs including websites, brochures, ads, booths. It has been fun to get to know her again.

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Online Business Networking Los Angeles

SoCal CTO

I'm going to be working with people like Cliff and Steve Gilison (see Product Management for Startups in Los Angeles ) and Tom Humbarger (see Social Media to Build Reputation and Reach Prospects ) to create this online business networking group for Los Angeles. I'm not sure if it will add value at this point.

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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

It’s something I speak about quite a bit (see Social Media to Build Reputation and Reach Prospects and Social Media for Service Professionals ). Poogling events/webinar, radio show expansion and social media relationships and events. I’m more familiar with content marketing in B2B Marketing. Love the minis!

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Top 30 Startup Posts for July 2010

SoCal CTO

So, I’ve had about 4 years on the “inside” of a fast-growing, venture-backed B2B SaaS startup. That’s @MeganBerry to you, blogger and social media expert, marketing manager of Klout.com. The “official” date is June 9 th , 2006 — for those that are curious about such things). So I asked her this: “What do I do with my 1,000th post?”.