How to Write Better B2B Case Studies: 2 Lessons from Psychology
ConversionXL
MARCH 18, 2019
In a world of fake news and fake reviews—only 37% of B2B buyers trust vendors—genuine customer success stories are precious assets. Yet, a 2018 B2B content marketing report found that case studies, while frequently created, aren’t always persuasive: ( Image source ). This is a missed opportunity. This is a missed opportunity.
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