article thumbnail

Business Apologies: What You Should (and Shouldn’t) Do

ConversionXL

Poor customer service : A report by Forrester revealed that 23% of B2B CMOs view improving customer experience as a top-three objective. This was a couple of software engineers who put this in for whatever reason [.] Here’s the largest ecommerce website on the globe, Amazon , apologizing for delayed shipping: (Image Source ).

article thumbnail

29 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

The differences between B2C and B2B within the same brands were staggering! Navigating the cumbersome processes associated with my father’s tragic cancer diagnosis and treatments, I drew on my deep experience in design, user research, software engineering and data analysis and turned my entrepreneurial attention to healthcare.