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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

From understanding the ‘dark web’ to proven strategies in repurposing content. Click on over and give us a review on iTunes, please! And that looks different for a B2C journey versus a B2B journey. 21:52] is there anywhere you invite people to to connect with you or find out more about your work?

SEO 70
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Account-Based Marketing Software & Tools

ConversionXL

Choosing the right account-based marketing software can be a messy process. Some ABM software is an add-on to an existing tool. Some companies sell relevant software but not explicitly for ABM. Software can help with each: Identify the right accounts and targets within them. Measure how they respond. Image source ).

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How to Navigate & Attract New Leads in The Dark Funnel

ConversionXL

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”. Word-of-mouth interactions (e.g.,

B2B 103
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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

I mean I grew up in magazine publishing and we were so afraid … The executives in my company were so afraid to say okay, well we can do all this web stuff but make sure that we still sell those print pages. Could you leave an honest review on iTunes? Your ratings and reviews really help and I promise I read each and every one.

Cost 37
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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV). If you are a B2B company, checkout Cisco's social efforts. Check out the innovative "Web Cam Mirror" feature, why is everyone not using this!].

Analytics 149
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HOW TO: Sign Up Users Even Before You Launch Your Startup

mashable.com

If you are a totally new site with zero web presence what can you do to even get people there? Another way is get behind the power blogs such as mashable, techcrunch and get them to write a review or do an interview for your solution. Start blogging, talk about the problems that you’re facing and how your product is the solution.

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How to Supercharge your Content Marketing with Paid Advertising

Brandanew

As a Content Marketer, your content piece can be syndicated across all these top publisher sites, for a very nominal Cost-per-Click thereby increasing the reach of your post. distributes sponsored content across the web, on top publisher sites the platform has partnered with. Content.ad. LinkedIn Ads.