Remove B2C Remove Business Model Remove Channel Remove Stealth
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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Then there were also certain social channels that worked for awhile but didn’t stick. For awhile, that channel was a share option on all our blog posts, and we tried paying for stumbles for some campaigns. Some startups are in stealth mode and maybe branding and beautiful design is important. Where do you start?

Marketing 120
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Taking on Tech Titans

Reid Hoffman

But also think about it in terms of business model. Then the very last one I’ll say before I hand it over to Sridhar is, generally speaking, consumers in the B2C side like the new, they like the underdog, they like it, they’re willing to try it out, they want to give it a shot, they want to see if it could be that thing.

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Taking on Tech Titans

Reid Hoffman

But also think about it in terms of business model. Then the very last one I’ll say before I hand it over to Sridhar is, generally speaking, consumers in the B2C side like the new, they like the underdog, they like it, they’re willing to try it out, they want to give it a shot, they want to see if it could be that thing.