Digital Marketing And Analytics: Two Ladders For Magnificent Success
Occam's Razor
DECEMBER 9, 2013
A good example, for e-commerce and non-ecommerce sites, is [link]. Some of your micro-outcomes were likely already connected to your offline existence (maps, phone calls, offer redemptions, etc.). For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate.
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