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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Compared to social media and content marketing, email is a mature channel for engaging online consumers. Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. HubSpot chart showing best time of day to send email for max clickthrough rate.

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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

As very often happens, to understand the present, you have to know the past. Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before. Andrew Chen explained this as the Law of Shitty Clickthroughs. Contact Management: The Beginning.

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How to Optimize Videos for Conversions

ConversionXL

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. The presentation and organization goes a long way to generating comfort in the purchase decision.” First, you can use annotations to get viewers to clickthrough to another site while they’re watching.

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