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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Research by Zarella at HubSpot suggests that doing so can impact your results pretty drastically: HubSpot Chart Showing Best Day of Week to Send Email for Max Clickthroughs. Placement of the offer on the landing page.

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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

A Brief History of Marketing Technology Software. launched a contact management software. Siebel took off the most important features from the Database Marketing Systems and combined them with contact management solutions software. Back to those (early) days when Marketing Automation was just born, the world was web-centric.

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How to Optimize Videos for Conversions

ConversionXL

According to Aberdeen , companies using video enjoy 41% more web traffic from search than non-video users. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. First, you can use annotations to get viewers to clickthrough to another site while they’re watching.

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