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Sorry, Brands…Your Digital Agencies are Lying to You

VC Cafe

Brands spend a fortune on marketing- more than 9% (b2c) and 7% (b2b) of total revenue. Within marketing budgets, the fastest growing portion (+40%) is social media. Unfortunately, a growing body of evidence suggests that garnering LIKES on a Facebook page does nothing to foster community or increase engagement.

Michigan 152
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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Media & Marketing. Media Agencies. . Consumer Services (B2C). Journal Community. Journal Community. A community of WSJ readers interested in franchising news, trends and issues. Management. Small Business. More Industries. Accounting. Advertising. Broadcasting & Entertainment. Computer Hardware.