B2C CTO Metrics Technical Review 
Mucker Lab
APRIL 6, 2023
A lot of times as founders–especially technical founders, engineers, product people–believe if we build this awesome feature that solves your pain point, you should come and use it. If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. That’s never happened. That's the buyer “aha!”
Austin Startup
MAY 29, 2019
link] I believe that SaaS startups we’ve invested in (either as advisors or investors, or both), such as AlertMedia, Clarify, Edgecase, eRelevance, Fashion Metric, NewComLink, OneSpot, Onor, OrderGroove, Pivot Freight, RealMassive, and ShelfBucks, have natural network effects, some inherently stronger in their industries than others.
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