B2C Customer Development Entrepreneur IP 
The Next Web
JUNE 8, 2014
The keys are maintaining capital efficiency, launching early versions to the SMB market and constantly applying customer development methods. However, we argue that in the long run, B2B companies can be more capital efficient than B2C companies, achieving maximum traction at minimal investment.
Steve Blank
MAY 29, 2011
A big piece of the solution lies in the scalable impact of entrepreneurship and an increase of successful entrepreneurs. Max continued, “That’s why I’m really interested in ways of optimizing the entrepreneurship ecosystem to allow more entrepreneurs to go from idea to reality. I was feeling pretty old.
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