View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast. How did you address that?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

SoCal CTO

NOVEMBER 10, 2009

I was in charge of all product management and marketing for the first year-and-a-half, that was a great learning experience with a very talented team of folks. It was also beneficial because I got some good experience with both B2B and B2C business models. I know you are still in stealth, but what can you tell us.

Management 150

Management Product Entrepreneur Silicon Valley 150

Reid Hoffman

AUGUST 17, 2021

Is it market understanding, is it experience, is it a particular set of personality traits? Now, if that’s the case – unless there’s some specific thing – it’s usually still a matter of, “Hey, look if there’s a good go-to-market strategy, if there’s a good something, then that works.”. And also think about it in terms of go-to market.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

Is it market understanding, is it experience, is it a particular set of personality traits? Now, if that’s the case – unless there’s some specific thing – it’s usually still a matter of, “Hey, look if there’s a good go-to-market strategy, if there’s a good something, then that works.”. And also think about it in terms of go-to market.

Cofounder 69

Cofounder Differentiation Search Advertising 69