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Startup Benchmarks

VC Cafe

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Benchmarks are typically specific to stage/business model/geo. What should our MRR growth be?

B2C 141
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Should Early Stage Startups Move to Austin because of Customers?

Austin Startup

It follows up on my posts discussing why early stage startups should — or should not — move to Silicon Valley. Should Early Stage Startups Move to Austin because of Customers? Early adopters, especially those who are willing to pay for novel services, are the lifeblood of lean startups.

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How to Build a Beloved Product Without Email Marketing

ConversionXL

We stopped requiring users to provide an email address upon signing up—which ultimately meant that we ditched our email marketing efforts altogether. In the time since we decided to stop our email marketing, our business has grown exponentially. If I’m being honest, our user base was growing rapidly with email marketing.

Email 151
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Top 3 Mistakes Early Stage Founders Make

OnlyOnce

I divided my response into “early stage” and “later stage” founders. Here’s a summary of what I said about early stage founders. Your vision could just be too far ahead of the market. A complete lack of market traction when you’re sure your vision right is equally vexing.

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The high road to building an enterprise SaaS company

The Next Web

The keys are maintaining capital efficiency, launching early versions to the SMB market and constantly applying customer development methods. However, we argue that in the long run, B2B companies can be more capital efficient than B2C companies, achieving maximum traction at minimal investment.

B2C 132
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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast. How did you address that?

Marketing 120
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Tune In, Turn On, Drop Out – The Startup Genome Project

Steve Blank

Max and his partners interviewed and analyzed over 650 early-stage Internet startups. Today they released the first Startup Genome Report — a 67 page in-depth analysis on what makes early-stage Internet startups successful. Founders overestimate the value of IP before product market fit by 255%. .