B2C eCommerce Europe Retention 
VC Cafe
NOVEMBER 2, 2019
In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality.
View from Seed
AUGUST 30, 2016
I inquired about why the building was so “hidden,” as this was surprising to me, but the answer made sense: A few months prior, a Facebook user in Europe had flown to Dublin, arrived at the office, and demanded that he be given access to his ex-girlfriend’s account because she had cut him off after the two broke up.
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