Remove B2C Remove eCommerce Remove Metrics Remove Redemption
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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

A good example, for e-commerce and non-ecommerce sites, is [link]. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Some of your micro-outcomes were likely already connected to your offline existence (maps, phone calls, offer redemptions, etc.). The very first thing you want to do is create an acceptable website.

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