B2C Finance Intellectual Property Viral 
Version One Ventures
OCTOBER 18, 2012
In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. Category leaders do very well, while the #2, 3, 4… players struggle to attract customers and financing.
David Teten
DECEMBER 3, 2019
The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. The self-assessment methodology, pioneered by Village Capital, is called VIRAL, for “Venture Investment Readiness and Awareness Levels.” . TruthFinder and Intelius provide basic background vetting.
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