How to Write Better B2B Case Studies: 2 Lessons from Psychology
ConversionXL
MARCH 18, 2019
One study suggests that B2B buyers are even more emotional than B2C buyers.). And, according to Nielsen, 92% of consumers trust earned media, reviews, and testimonials more than any other form of advertising. And when teams are happier, they tend to play better. Likeability matters because people buy from people they like.
134 
Let's personalize your content