Remove B2C Remove Lean Remove Marketing Remove Participating Preferred
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Positioning Your Brand in the Covid Era

ReadWriteStart

Lean In To What Makes You, You. The world changes, consumer needs change, markets change, the art of branding takes all that into account. In a way, this is an opportunity to become a leader in a new landscape — plenty of less astute and adaptable brands won’t make it — leaving gaps in the market.

eCommerce 176
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Two investment deals are on the table. Which do you sign?

The Startup Toolkit

Vision for B2C, virality-driven community. Next, we check that we’re safe from any particularly onerous terms like participation preferred. If you over-perform, then you would have raised on better terms in the free market. Deal 2 is marketing-driven. I’m a little burned out on chasing the market.

article thumbnail

Two investment deals are on the table. Which do you sign?

The Startup Toolkit

Vision for B2C, virality-driven community. Next, we check that we’re safe from any particularly onerous terms like participation preferred. If you over-perform, then you would have raised on better terms in the free market. Deal 2 is marketing-driven. I’m a little burned out on chasing the market.