How to Write Better B2B Case Studies: 2 Lessons from Psychology
ConversionXL
MARCH 18, 2019
In my experience, sales teams want case studies, but marketing teams are cynical about the engagement they generate. Research shows that word-of-mouth marketing is directly responsible for 20–50% of sales. One study suggests that B2B buyers are even more emotional than B2C buyers.). But first: why case studies fail to convert.
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