Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.
Cracking the Code
OCTOBER 10, 2008
Each account manager should have a portfolio of existing customers, and you should model the expected CMRR from this group net of up-sells and churn. This is a clear example where business-to-business (B2B) marketers need to learn from their business-to-consumer (B2C) counterparts. Portfolio. (3). anecdotes. (13). internet. (6).
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