B2C Participating Preferred Product Sales 
The Startup Toolkit
NOVEMBER 4, 2011
Vision for B2B, sales-driven technology. Vision for B2C, virality-driven community. Next, we check that we’re safe from any particularly onerous terms like participation preferred. 90% investor product vision. Deal 1 is a sales-driven company. 40% dilution for full round (roughly $2mm pre-money).
The Startup Toolkit
NOVEMBER 4, 2011
Vision for B2B, sales-driven technology. Vision for B2C, virality-driven community. Next, we check that we’re safe from any particularly onerous terms like participation preferred. 90% investor product vision. Deal 1 is a sales-driven company. 40% dilution for full round (roughly $2mm pre-money).
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