Steve Blank

MAY 29, 2011

more likely to successfully scale with sales driven startups than with product centric startups. B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business. Solo founders take 3.6x longer to reach scale stage compared to a founding team of 2 and they are 2.3x

Technical Cofounder 333

Technical Cofounder Early Stage Startup Silicon Valley 333

Steve Blank

NOVEMBER 5, 2009

Your goal was to preserve your cash while you turned these guesses into facts and searched for a repeatable and scalable sales model. Would you modify any of this if you had a B2B product instead of a B2C product, where every potential customer is also a potential competitor? Progress is the same.

Customer Development 262

Customer Development Developer Customer Silicon Valley 262

Steve Blank

NOVEMBER 4, 2021

It is relevant to and aligns the entire organization, e.g., sales, marketing, development, etc. The Market Definition Canvas works for both B2C and B2B applications. It makes the discovery of customer needs quicker, more effective, and less costly. Given this set of characteristics, how should a market be defined?

Customer 420

Customer Marketing Lean Vertical 420