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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. NVV: Lots of marketers are under pressure to come in and generate demand right away, whether because sales is asking for leads or founders are demanding PR or user growth. We got 300.

Marketing 120
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Taking on Tech Titans

Reid Hoffman

Whether or not it’s trying to do productivity software with Office, or trying to do e-commerce with Amazon, et cetera. Therefore, the relationships around it and the natural products that come out of these things are essentially like sales products or other kinds of things. It’s the company that they happen to be working at.”

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Taking on Tech Titans

Reid Hoffman

Whether or not it’s trying to do productivity software with Office, or trying to do e-commerce with Amazon, et cetera. Therefore, the relationships around it and the natural products that come out of these things are essentially like sales products or other kinds of things. It’s the company that they happen to be working at.”