Remove B2C Remove SEM Remove Social Media Remove Viral
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Maximizing Your Digital Marketing Channel Mix

YoungUpstarts

Most advertisers continue to increase their digital marketing spend in 2019 as billions of consumers are using online social media as a jumping off point into purchase decisions. Also, Viral Marketing gives us the ability to leverage social networks by offering individuals an incentive to refer family and friends to our business.

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.