Balance Sheet Burn Rate Customer Development Sales 
Steve Blank
FEBRUARY 22, 2010
One of the ways our VC’s kept track of our progress was by taking a monthly look at three financial documents: Income Statement, Balance Sheet and Cash Flow Statement. To be clear – Income Statements, Balance Sheets and Cash Flow Statements are really important at two points in your startup. Customer Acquisition.
Steve Blank
FEBRUARY 16, 2010
In my last post I described what happened when a company prematurely scales sales and marketing before adequately testing its hypotheses in Customer Discovery. Spread out in front of everyone around the conference table were the latest Income Statement, Balance Sheets and Cash Flow Statements. They don’t. They don’t.
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