How to Develop Your Fund Raising Strategy
Both Sides of the Table
JANUARY 16, 2012
And I also now have to raise money myself, but this time from bigger institutions that our industry calls LPs (limited partners). Fund raising (as is much of life) is a sale – pure and simple. As with any sales campaign you need to: Qualify your buyers early so you focus your scarce resources on people likely to buy your product.
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