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The ROI of Lead Scoring

Duct Tape Marketing

But the unintended consequence of our collective lead generation obsession is that the task of actually determining which of the leads generated are sales-ready is relegated to the back-burner. That ultimately results in sales teams being sent troves of contacts who are either unable or not ready to buy. Lead quantity vs. lead quality.

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Role Model Entrepreneur: Brad Bergersen Interview

Startup Professionals Musings

24K Brokers has been featured on ABC-2 and Fox45 news channel in Maryland, as well as on Radio One and the Huffington Post. Most recently, I was selected to be one of seven entrepreneurs for the upcoming reality TV show "Good Fellas Of Baltimore" which centers around businessmen giving back.

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How to Develop Your Fund Raising Strategy

Both Sides of the Table

Fund raising (as is much of life) is a sale – pure and simple. As with any sales campaign you need to: Qualify your buyers early so you focus your scarce resources on people likely to buy your product. . Three rules in sales: Why buy anything? Remember again that the three major steps to a sale are: Why buy anything?

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