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Marketing and Growth Lessons for Uncertain Times

ConversionXL

The best drivers apply the brakes just ahead of the curve (they take out excess costs), turn hard toward the apex of the curve (identify the short list of projects that will form the next business model), and accelerate hard out of the curve (spend and hire before markets have rebounded). Progressive. Image source ).

Marketing 121
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Deep dive: Cancellation rate in SaaS business models

A Smart Bear: Startups and Marketing for Geeks

As a preamble to the metrics, it’s useful to know what you’re measuring and why it’s vital. We had a spike in this metric in February at WP Engine when our Internet provider themselves had a datacenter-wide catastrophe which brought us down for twelve hours; of course not all spikes will have such obvious causes.

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I’ve Built Multiple Growth Teams. Here’s Why I Won’t Do It Again.

ConversionXL

I’ve found that one engineer isn’t quite enough bandwidth to keep up with a full-time designer and growth manager. For that year, the metrics look amazing. Use your funnel as a guide for a healthy business. The overall conversion rates in your funnel give you a feel for how well your business model is working.

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Episode 3: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

My co-hosts were Bob Walsh and Patrick Foley , hosts of the well-known Startup Success Podcast. So that means stuff like thinking about what a business model might be, it does mean customer development. They have 27 business units. What’s the worst case? Of course they’d be happy about that.

Cofounder 208
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How to Flip Your Startup in 5 Steps

ReadWriteStart

Unlike Lean startups, their priority isn't to learn in order to create a scalable business model. Hosting can be pushed to public clouds, authentication to OpenID or Facebook; services like Launchrock or Optimizely can help create a landing page. A good way to get attention is to get catchy metrics.

Lean 144
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Special: The 56 Israeli Companies Exhibiting in Mobile World Congress 2011

VC Cafe

CellGuide’s technology offers a cost-effective host-based GNSS solution for mobile, wireless and other mass-market consumer devices. The solution provides a live, accurate status of customers’ level of satisfaction, according to metrics that are pre-defined and measured at the time of the customer experience. IXI Mobile. -

Mobile 103