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Why Video Marketing is Underrated (and How to Use it to Your Advantage)

Duct Tape Marketing

Video, an online marketing platform that has seen a sharp rise in use and effectiveness, is an often overlooked means for driving relevant traffic to your site – and generating interest in your campaign. The right face on your video campaign can foster trust. Crunch the numbers. Video content is easily subject to behavior analytics.

Video 75
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I’ve Built Multiple Growth Teams. Here’s Why I Won’t Do It Again.

ConversionXL

One time, we ran a bunch of tests on our drip email campaigns over a five-month period. Our new email subscribers would receive email campaigns for different products. We were optimizing revenue from these campaigns by testing different versions. Suddenly, our revenue from these campaigns dropped by 50%.

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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

Embed blog videos hosted on facebook so you can track consumption and advertise to them. They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Create win-back campaigns for churned customers. branded header and tagline.

Retention 106
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How to Optimize Videos for Conversions

ConversionXL

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. In some cases, you might have an entire marketing campaign to go along with your video. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. The State of Video in 2016.

Video 48
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SEO Advice for Bootstrapped Startups

sharkseo.com

A year or so ago, I noticed a marketing campaign by a company that involved offering bloggers a “plant a tree&# widget for their site – if you placed the banner on your site, they’d plant a tree. Aaron Wall, SEO Book Add a free feature which is accessible, useful, and spreads virally.