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Why Video Marketing is Underrated (and How to Use it to Your Advantage)

Duct Tape Marketing

The result: Plenty of organic, viral interaction about the videos that boosted traffic for these YouTube users’ Let’s Play video as well as sales for Galactic Café. With the proliferation of mobile devices as our primary means of Internet access , and bandwidth and speeds increasing with fiber-optic Internet , it’s prime time for video.

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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

Embed blog videos hosted on facebook so you can track consumption and advertise to them. Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1. Dropbox: first achieved growth through virality. Structure that works the best for emails. branded header and tagline.

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I’ve Built Multiple Growth Teams. Here’s Why I Won’t Do It Again.

ConversionXL

I’ve found that one engineer isn’t quite enough bandwidth to keep up with a full-time designer and growth manager. Their growth came from users, and they had true virality. Just remember that true virality is really rare. Growth teams are expensive. Growth teams get expensive fast. None of these roles is cheap.

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How to Optimize Videos for Conversions

ConversionXL

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. In this scenario, the video is not actually on your site, it’s hosted off-site by a third-party. If you self-host a video, you’re bound to slow down the load time as servers work harder. The State of Video in 2016.

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Episode 3: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

My co-hosts were Bob Walsh and Patrick Foley , hosts of the well-known Startup Success Podcast. Do you feel like the more users you have it helps accelerate, is there some kind of, maybe not necessarily viral, but that people just tell their friends at all. Because it doesn’t sound like it.

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SEO Advice for Bootstrapped Startups

sharkseo.com

Aaron Wall, SEO Book Add a free feature which is accessible, useful, and spreads virally. So don’t actively do SEO, but do do things that will bring you SEO benefit like outreach to relevant communities, viral blog posts, embeddable content etc. Plan a bit of post-launch viral content.