Remove Bandwidth Remove Campaign Remove Metrics Remove SEO
article thumbnail

27 Entrepreneurs Share Tips on Building an Ecommerce Business

Hearpreneur

While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO). 6- Hire an attorney and SEO expert Photo Credit: Priscilla Christine When establishing your business, there are several essential tips to keep in mind for long-term success.

eCommerce 133
article thumbnail

CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

This allows Speero to understand the business priority and adapt their growth, pipeline and test bandwidth models. This defines how to connect problem themes to a metric strategy, building a metric-driven action system. What are the priority customer problems and opportunities? How will you act?

B2B 94
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Conduct a Technical SEO Audit

ConversionXL

The technical elements of your website’s SEO are crucial to search performance. In this article, you’ll learn how to conduct a technical SEO audit to find and fix issues in your website’s structure. We’ll also show you the tools you need to boost on-page and off-page SEO efforts and performance, and how to use them.

article thumbnail

Marketing and Growth Lessons for Uncertain Times

ConversionXL

A 2 minute iPhone video from your CEO would have such a bigger impact than a highly manicured campaign or corporate sounding email. What does a thoughtful campaign look like? De Beers made such an investment, even though a brand campaign could only soften the decline in sales during the 2007–08 crisis: Ally faced a different challenge.

Marketing 121
article thumbnail

I’ve Built Multiple Growth Teams. Here’s Why I Won’t Do It Again.

ConversionXL

One time, we ran a bunch of tests on our drip email campaigns over a five-month period. Our new email subscribers would receive email campaigns for different products. We were optimizing revenue from these campaigns by testing different versions. Suddenly, our revenue from these campaigns dropped by 50%. Leads are up.

article thumbnail

How to Optimize Videos for Conversions

ConversionXL

In some cases, you might have an entire marketing campaign to go along with your video. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. The campaign was focused on getting marketers to identify as one or the other, and then become Strategic Sue with Vidyard.

Video 48
article thumbnail

7 Platforms to Spice Up Your Content Marketing Efforts

Duct Tape Marketing

Serial entrepreneur John Rampton, meanwhile, suggests that content marketing represents a strategy , laser-focused on specific goals and guided by metrics. As noted, poorly targeted social media campaigns can represent a massive time-sink. Sometimes social media gets a nasty reputation when it comes to content marketing.