Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Metrics 165

Metrics Advertising Marketing Social Media 165

Up and Running

NOVEMBER 4, 2015

BlueHost : Simple and affordable hosting that’s ideal for anything from WordPress to full-fledged web apps. With Google Surveys, you can target users from around the web and get instant feedback on your business idea. Social media tools. AddThis : Add social sharing to your site quickly and easily. Payment systems.

Curation 60

Curation Finder Startup Social Media 60

Occam's Razor

JULY 18, 2011

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Most good email providers will do this automatically for whatever web analytics tool you use.

Metrics 137

Metrics Campaign Email Marketing 137

Agile VC

MARCH 18, 2012

Twitter isn’t really a social network. But Twitter isn’t really a social network. Compared on typical media metrics of reach and engagement, Facebook stands apart which is why it’s both much larger as a business (30-40X bigger in revenue) and a far more valuable company.

Media 113

Media Advertising Silicon Valley Revenue 113