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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

MARCH 4, 2016

The biggest new trends, according to a 2015 Gartner study , are cloud, mobility and the use of data and AI in decision-making. There are broadly 5 types of sales enablement tools in the market today: 1. Teams can customize follow-ups based on the engagement level and potentially close faster. The two aren’t disconnected, though.

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B2B Sales Technical Review Software Review 48
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The 2015 Digital Marketing Rule Book. Change or Perish.

Occam's Razor

JANUARY 9, 2012

It is the season to be predicting the future, but that is almost always a career-limiting move. So I'm not going to do that. It is a lot easier to predict the present. So I'm not going to do that either. Rather, I'm going to share a clump of realities/rules garnered from the present to help ready you for the predictable near future.

Marketing 140
Marketing Analytics Web Channel 140
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