Bootstrapping Business Plan Software Review Viral 
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
Ask a technical founder about his startup, and he'll proudly describe his stunning software — simple, compelling, useful, fun. Great," I always exclaim, sharing the thrill of modern software development, "so how will people find out about this brilliant website?". "A We're going to get reviews on blogs.".
Startup Professionals Musings
OCTOBER 9, 2023
Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. Defining the right business model requires the same diligence as designing the right product, but the approach and skills required are different.
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Startup Professionals Musings
JANUARY 30, 2021
Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. Defining the right business model requires the same diligence as designing the right product, but the approach and skills required are different.
Up and Running
MAY 23, 2016
Since the term “cloud computing” was coined in 1996—at least as we have come to understand its meaning—the software as a service industry has exploded. Step 1: Start with a lean plan. Instead of sitting down to write a 40-page business plan, start with a one-page pitch.
Startup Professionals Musings
FEBRUARY 7, 2015
Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. Defining the right business model requires the same diligence as designing the right product, but the approach and skills required are different.
Software By Rob
SEPTEMBER 30, 2010
Jokes aside, the top-down approach has its place in business plans and pitch decks commonly used to ask people for money. Where they don’t belong is with a bootstrapped founder trying to figure out how many customers she can expect to reach next month on her shoestring marketing budget. Except for one last thing.
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