Bootstrapped CPC rule of thumb: MRR/25
A Smart Bear: Startups and Marketing for Geeks
APRIL 29, 2013
” Easy for them to say, but what about a bootstrapped, profit-driven business? But since you don’t, in my experience (and in a non-scientific survey of some of the 100 startups currently officing at the fabulously Capital Factory co-working space in Austin), a good pre-data rule of thumb is 20 months.
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