ConversionXL

JANUARY 9, 2019

Google Analytics insights frequently end with raw counts of goal completions, leaving a yawning gap between on-site behavior and sales for companies with long sales cycles. The data-related challenges of long sales cycles are well known: Between a form fill and a sale, there may be dozens of touchpoints spanning weeks or months.

Sales Cycle 127

Sales Cycle Bootstrapping Conversion Web 127

ReadWriteStart

JUNE 16, 2011

Freshdesk First, Girish Mathrubootham from Chennai, India, pitched Freshdesk , a SaaS company that provides small and medium businesses with on-demand customer support software that offers multi-channel social support. We see Bizosys as a promising niche vendor with demonstrated capabilities in creative bootstrapping.

India 123

India Bootstrapping Non-Compete Entrepreneur 123

ReadWriteStart

SEPTEMBER 23, 2010

To do a solid holiday season he will need to balance the inventory and marketing budgets, and getting stuck in a complex situation with inventory being stuffed in the retail channels with bad terms will be a kiss of death. I will connect the company to a few larger companies that may be good OEM channels for them. Discuss.

India 114

India Silicon Valley Incubator Bootstrapping 114

Hippoland

AUGUST 8, 2018

Marketing first. But if this is a generic hotel, then there are likely other affiliates who are doing paid marketing to try to get users to their sites / apps to convert users as well. Another way is to have unique promotion channels, but these must be scalable. Sales cycles matter though. Product second.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

Marketing first. But if this is a generic hotel, then there are likely other affiliates who are doing paid marketing to try to get users to their sites / apps to convert users as well. Another way is to have unique promotion channels, but these must be scalable. Sales cycles matter though. Product second.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. Over time, they have found a formula for acquiring, qualifying, and selling customers in the market segments they have targeted. What’s the total available market?

Customer 167

Customer San Francisco Lean Hockey Stick 167